Traits2Lead ("we," "our," or "us") respects your privacy and is committed to protecting the information you provide when using our website and services. This Privacy Policy explains what information we collect, how we use it, and the choices available to you.
We may collect the following types of information:
Personal Information
When you purchase an assessment, complete an assessment, or contact us, you may provide information including:
Name
Email address
Company name
Candidate information submitted by purchasing organizations
Assessment responses
Information voluntarily provided through our contact form
Payment Information
Payments are securely processed through Stripe. Traits2Lead does not store or have access to your complete credit card information.
We use the information we collect to:
Process assessment purchases
Deliver assessment reports
Respond to customer inquiries
Improve our website and services
Maintain records related to purchases and assessments
Detect fraud or misuse of our services
Comply with legal obligations
We do not sell your personal information.
Assessment responses are used solely for generating leadership evaluation reports and related services requested by the purchasing organization.
Assessment results are intended to support leadership evaluation and development decisions and should not be used as the sole basis for employment decisions.
We use Google Analytics to understand how visitors use our website. Google Analytics may collect information such as:
Pages visited
Time spent on pages
Device type
Browser type
General geographic region
Referring websites
This information is used only to improve the performance and usability of our website.
Our website uses cookies and similar technologies to support website functionality, security, and website analytics. These include essential cookies required for the website to function and analytics cookies used to understand how visitors use the site.
We use trusted third-party providers to operate our services, including:
Stripe for payment processing
Typeform for assessment collection
Google Analytics for website analytics
Google Workspace services for report delivery and business communications
These providers maintain their own privacy practices governing the information they process.
We take reasonable administrative, technical, and organizational measures to protect the information we collect. However, no method of transmitting or storing data over the internet can be guaranteed to be completely secure.
We retain personal information and assessment data only for as long as reasonably necessary to provide our services, maintain business records, comply with legal, tax, and accounting obligations, and resolve disputes.
Depending on your location and applicable law, you may have the right to:
Request access to your personal information
Request correction of inaccurate information
Request deletion of your personal information, where applicable and subject to legal requirements
Contact us regarding questions about your data
Our services are intended for business and professional use and are not directed toward children under 13 years of age. We do not knowingly collect personal information from children.
We may update this Privacy Policy from time to time. Any changes become effective when posted on this page. Continued use of the website after changes are posted constitutes acceptance of the revised Privacy Policy.
If you have questions regarding this Privacy Policy, please contact:
Traits2Lead
Email:contact@traits2lead.com